Social Media – Don’t Be An Easy Target: Think Before You Post.
Social media applications enable us to share information and exchange ideas online, and to keep in touch with friends and family. They are also used increasingly by organisations for informing the public and other stakeholders about their work and as in-house collaboration tools.
This is the seventh in the Year of Cyber articles to help you use cyberspace safely at work and at home. It’s the longest article so far, but this reflects the place social media has in many of our lives and the real benefits it can bring – and the risks if we don’t think before we click.
Simple points to remember:
1. Follow the same high standards of conduct and behaviour online as would be expected in the workplace.
2. Think before you share online – could you be giving away information which could impact on personal security?
3. Be careful about contact and friend requests – are you sure who they are?
What is Social Media?
Social media takes a variety of forms which allow you to share information, images, and videos. You will probably think of Facebook, X, YouTube, LinkedIn and maybe even Instagram when we talk about social media, but it also includes forums such as Mumsnet - these sites cannot be accessed from an organisations system. All these offer external routes to share something you think is useful with connections or the wider world. Organisations are increasingly adopting social media internally, to keep individuals in touch with the professional communities of practice or interest relevant to them.
But this article focuses on external social media, both general and sites focused specifically on the audience.
What is the Risk?
The success of social media in bringing people together also creates risks. It’s a fair bet that hostile actors can access all the main social media networks and will be actively searching for information posted by people connected with organisations. Social media sites also attract unscrupulous people who are more than happy to circulate embarrassing or personal information about you. And there are also criminals who will try to use information gleaned from social media sites to con you, steal your money/identity, or attack your computer.
So, the bottom line is - Think about what you are posting. Is it sensitive? Could it be useful to an adversary? Could it be misinterpreted? Would you want your line manager or your close family seeing it? It is very difficult to remove information once posted. Get Safe Online advises against disclosing personal information in your profile or posts – such as phone numbers, pictures of your home or workplace, your address or birthday. These could be used for identity theft or abuse like cyberstalking or bullying, and do you really want to advertise where your empty house is when you go on holiday?
The risks can be more serious as inadvertent posting can give away organisational information. Examples include information relating to a planned rollouts being found online, despite the details being SECRET, and inappropriate images which could cause serious reputational damage both to the individual and to organisation, as well as breaches noted in the Press. Even tiny bits of information, innocuous on their own, can be assembled into a detailed intelligence picture by a capable adversary – so don’t give them your piece of the jigsaw.
Who are you sharing with? It’s said that on the Internet nobody knows you are a dog – are you sure that friend request is really from the person it claims to be? Information posted on social media can also be valuable to those creating phishing attacks by giving away information on your interests or places you visit – they can then target you with emails tailored to your interests or to travel details, and the more tailored a phishing email is, the more likely it is to succeed in getting you to give away further information or unintentionally download malware. This can affect you at home at a personal level and at work as a way for an attacker to gain entry to organisational systems.
This is a real problem – a recent study into personnel use of social media found evidence of risky online behaviours, including bypassing official protocols, and discovering alternative ways of connecting and communicating through social media using different mobile devices. With 80% of personnel who responded to the study using Facebook, these behaviours, and the different levels of understanding of the significance of social media present a real risk to organisations.
So, what can I do?
You wouldn’t invite a total stranger you have just encountered on the street to have free run of your house, so why do it online? Putting sensible bounds on who can see your information will help to keep you safe in the same way as closing the windows and locking your door – you can’t stop a really determined thief or attacker, but don’t make it too easy for the casual thief.
Think before you share. Use your common sense: think about what you are posting, who you are sharing it with and whether it could be misinterpreted or misused. Just because colleagues use a site, or it is focused on professional connections (such as LinkedIn), that doesn’t mean it is secure – so be particularly careful about giving away clearance and sensitive career information. When accessing social media from overseas, anything you post could potentially be intercepted by hackers.
Check your settings. Make sure your privacy settings are set to ensure only your friends can see your social media pages – check the safety pages on the social media site to find out how. And check these settings regularly.
Be aware of what your family and friends post about you and highlight the need for good practice to them. Remember – what goes online stays online – it can be very hard to remove.
Sanctions
We are all responsible for maintaining the security of our working environment, including an organisation’s networks and systems. Action is taken against people who put this at risk, including through inappropriate posting on social media sites.
Reporting
The advice in this article underscores the necessity of consulting cyber security experts, such as Cybercentry, for addressing any cyber security incidents in both personal and professional contexts. Reporting concerns promptly to the relevant authorities is crucial for a swift response and safeguarding against potential threats.
Facebook: Privacy and Safety
Instagram: Privacy and Safety
LinkedIn: Privacy and Safety
X: Privacy and Safety
YouTube: Privacy and Safety
Snapchat: Privacy and Safety
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